Hakka pottery casts deep mountains

Time: 2016-11-11 09:57:44


Taoyuan Town, Dapu County has a population of less than 20,000, but it is famous for its ceramic production. The jade ceramics on the small town has been in operation for a hundred years, and the ceramics produced by it have the characteristics of crystal and beautiful and changeable, which is favored by buyers.

Zhong Youyu, the head of Guangdong Jiyu Ceramics Co., Ltd., told the author that his ceramic technology insists on hand-made on the one hand, and on the other hand, he is constantly innovating, trying new techniques in the standard production process to make ceramics The colors are richer and the patterns are more varied.

Centennial entrepreneurship inherits the essence of ceramic art

The ceramic industry is one of the largest economic sources in Taoyuan Town, Dapu County. Due to its unique geographical and climatic conditions, the area is rich in clay and china clay. Guangdong Jiyu Ceramics Co., Ltd. is one of the largest companies in the local area.

"That was the old land lease of the old ancestors in the Guangxu period to build a ceramics factory. Jiyu ceramics has been developed for more than 100 years." Zhong Youyan proudly introduced. In the reception room, an old title with a frame is as if to tell the world about the century-old cast pottery. Jiyu Ceramics is also a daily product for residents to produce and live.

Into the ceramic workshop, the person in charge of Jiyu Ceramics took the author to several exhibition areas with different styles. The main hall is the color glazed porcelain independently researched by Jiyu Ceramics, with weathered glaze, porcelain vase, underglaze series and exported products. More than 2,000. The color glazed porcelain plates displayed in the exhibition hall, in addition to the decorative porcelain plates, also have exquisite kitchen utensils, bathroom utensils, and colored tiles for home decoration. In the same series, although the main color of each piece is the same, the patterns are not the same, showing a variety of ripples of special effects, bringing unexpected beauty.

Jiyu can persist in its development to today, relying on the persistence of hand-painted features. At present, many decals have fallen, and hand-painted products cater to the development needs of the market. Jiyu Ceramics brings together local outstanding ceramic artisans, exchanges ceramic technology, researches and produces decorative ceramics, and gradually forms a personalized product with Hakka characteristics. The innovative and fashionable texture pattern makes Jiyu's daily products lead the world. trend.

Try to explore the law in the kiln

“The cost of making ceramics for daily use is relatively high. If it is to do low-end market, it is not competitive, so I chose the high-end market. Nowadays, Jiyu ceramics accounts for 90% of the daily-use ceramics sold in Europe and America. The company's products do not meet the export requirements of the US, but Jiyu has done it and passed the most stringent testing in the world." Zhong Youyan said.

In order to pass the monitoring standards of daily-use ceramics in Europe and the United States, Zhong Youyan led the technical research and development team through several attempts and accumulations. In order to obtain satisfactory results after the clay is fired in the kiln, they continuously improve the innovative glaze composition and improve the coloring process. Many pottery enamels with glazed glazes are broken in the kiln due to uneven temperature. Some even withstand the high temperature, but they are "unrecognizable" because of the kiln. The composition of the glaze, the thickness, the thickness of the glaze, the position when the kiln is installed, the fuel, time, temperature, etc. during the kiln, each subtle link is the key to success.

"Experienced countless times, countless times, if there is no love for ceramics, we can't hold on." Recalling the tedious development process, Zhong You Ban is easy to talk.

In 2014, in order to accelerate the transformation and upgrading of enterprises, the company built a 80-meter segmented natural gas tunnel kiln on the basis of the original liquefied gas kiln and electric kiln, which not only saved more than 30% of energy, but also increased production capacity by 1%. More than double, laid a strong market competitiveness.

Thick accumulation of achievements to achieve Jiyu brand

The roots are deep and leafy. The brand is like a big tree. The market is like the soil. If the big tree grows up and the crown is flourishing, the roots must be deeply rooted in the soil and tied in the hearts of consumers.

After years of market tempering, Jiyu opened the brand's journey of leapfrogging. In August 2016, it was learned from the Meizhou Industrial and Commercial Department that the Jiyu brand was recognized as “a famous trademark of Guangdong Province”. The success of Jiyu has benefited from the positioning of “modern and precision” as a brand, profound insight and interpretation of the needs of the European and American markets, and the best use of product advantages, not only highly recognized by the market and consumers, but also sales year by year. increase steadily. The daily-use ceramics produced by the company have sold nearly 100 million yuan in Europe and the United States in 2015, and have been designated products of the World Merchants Conference for three consecutive years. It is one of the high-tech enterprises in Guangdong Province.

It is understood that Guangdong Jiyu Ceramics Co., Ltd. has passed the ISO9001 international quality management system certification, iso14001 environmental management system certification, export product quality license, and the certification of the US-made ceramics factory. At present, Jiyu owns one invention patent, 14 utility model patents, and more than 20 design patents authorized by the State Intellectual Property Office. Two products have won the second prize of Meizhou Science and Technology Progress Award through the identification of high-tech products in Guangdong Province in 2014 and one scientific and technological achievement. “Jiyu Brand” ceramic series products were recognized as “Guangdong Famous Brand Products” in 2013, and the dance cup “Cup Flower” produced by the company was on the stage of CCTV Mid-Autumn Evening Party. The sales market covers more than 50 countries and regions such as Europe, America and Southeast Asia.